After two cancellations, Italy’s biggest event in the world of design, the Salone del Mobile, will open in Rho, Milan, this September.
The curator of Supersalone – this is the name chosen for the great return – will be Stefano Boeri. The long-awaited event will open on the 5th of September and close on the 10th.
The format chosen by Boeri for this first post-pandemic edition is a hybrid, defined by some as ‘phigital’. To that end, a digital platform will be launched on the 30th of June with previews of the design on show.
The real-life exhibition spaces have all been redesigned, each assigned to a different designer. The enclosed stands have been replaced by long equipped walls on which each brand can display its new products. Their creator, Andrea Caputo, has defined them as vector spaces, infrastructures to be traversed transversely.
The common areas, designed by Giorgio Donà, were conceived as collective spaces between the equipped walls. These will be dedicated in part to the companies, in part to the exhibition project for schools “Lost Graduation show”, curated by Anniina Koivu, and in part to debates curated by Maria Cristina Didero.
“It will be a special event, before the 60th edition in 2022,” says Boeri, “it will be one of the first big public events to be held after the pandemic, not only in Italy but in the world”.