The project, designed by Carlo Ratti, Italo Rota, Matteo Gatto and F&M Ingegneria, has won the competition reflecting on the theme “Beauty connects people”. The designers worked on the symbol of the hull of a boat as an emblem of voyaging and “the history of Italian people and explorers who over the centuries have sailed the seas to distant lands, creating contacts and relationships with the whole world”. The reuse of boats, the designers emphasise, underlines the key themes of sustainability and recycling. And yet these very choices have immediately sparked debate and generated confusion.
Defined as an Innovation Hub, the Italian Pavilion houses, in addition to exhibition halls, functional spaces for various events and initiatives: an auditorium, an educational lab, an international representation area, a restaurant and a café.
The Italian Pavilion is located between the areas of the exhibition dedicated to “Opportunities” and “Sustainability”, close to the pavilions of India, Germany, Saudi Arabia and Japan; it expects an influx of over 28000 visitors a day.