Alessandro Mendini, Ettore Sottsass, Aldo Rossi, Achille Castiglioni, Philip Starck are some of the masters who, thanks to their visionary talent and Alessi’s support, have developed new research and experimentation, establishing original interaction between product and production.
The “100 Values Collection” is the new project by Alessi in celebration of this anniversary. The idea is reinterpret some of the masters’ unpublished pieces from the archives and present them to the audience that has supported the company for so many years. In this way discarded projects, prototypes and sketches take on new life and are transformed into objects ready for use and capable of turning ordinary actions in unique moments.
The project proposes twelve different themes, one for each month of the year – Industrial Craftsmanship, Art, Paradox, Beyond, Hybridisation, Research Lab, Irony, Borderline, Poetry, Thingness, Transgression, Future Spective – which summarize the main values of a company that has always tried to support new and motivated projects.
The first theme “Industrial Craftsmanship”, comprises both industrial production and craftsmanship: an operative laboratory has introduced the idea of “design for everyone”, objects resulting from research that become part of daily life.
The “Twergy Collection” by Ettore Sottas is the first project to be presented. Through various everyday objects – jars, corkscrews, pepper mills – rendered in wood with bright colors and ironic and humorous shapes, Sottsass’ contribution fully synthesizes the aforementioned balance between craftsmanship and industry.