Parla, the designer and manufacturer of furniture for the hospitality sector, has chosen Clerkenwell Design Week to reveal its new collection.
This will include: Flento Bar Stool; Rain Small Console – the first in what will be a range of elegant storage solutions; Hug Coffee Table – the latest addition to the family of curvaceous Hug pieces; and Morwi A Chair designed for outdoor use.
In addition, the company will be presenting its Rimo Armchair which, earlier this year, won a Bigsee Product Award and Nigiri A Chair, winner of a Good Design Award from the Chicago Athaneum: Museum of Architecture & Design, together with Arven, its best-selling bar stool to date, Xaylon W Armchair, a refined statement piece designed by David Fox, and a custom-designed bar counter showcasing Parla’s craftmanship and manufacturing prowess in the creation of unique items of furniture.
Parla’s decision to exhibit at CDW for the first time was influenced not only by the opportunity to reveal its latest collection but by the appeal of launching its new branding at one of the UK’s largest gatherings of the international design community. Betul Inci, Head of Design at Parla, explains: “We will be showcasing the new chapter of Parla as a design-oriented company with a sophisticated manufacturing capability which has proved itself again and again as a ‘Solution Partner’ for its clients and design partners. I am looking forward to meeting many new faces as well as some of our most established clients on our stand.”
Parla’s recent projects include: W Ibiza; Nobu Hotel Shoreditch & Nobu Istanbul; Haugen, 14 Hills and Ruya – all for D&D London; Sofitel Istanbul; Hard Rock Malta; Hutong New York; and SLS Hotel & Residences, Dubai. Their most recent hotel project, Hotel Amano in London’s Covent Garden, will be opening this summer.
Parla will be located on Stand 12 in CDW’s Design Fields.