We would like to commence by talking about the flagship product of the moment, the one from which you decided to be represented at the beginning of this new Emirate adventure.
The new Febal Casa showroom in Dubai presents a selection of complete furnishing systems, from the kitchen to the living room and bedroom. Among the key products, EMOZIONA kitchen collection stands out with its combination of functionality and aesthetics. The collection offers several customization options, from the door, the handles and many different finishes, in order to meet one’s needs.
The store presents also the exclusive Kitchen Garden Revolution, a real homemade vegetable garden designed thanks to a system of cabinets for the kitchen and for the modular furniture, with tubs and LED lighting that can change brightness according to the type of plant and phases of growth.
Tell us how your relationship with the Middle Eastern market has changed over time up to the decision to open a single-brand store here. What are the opportunities that lie ahead?
Our strategic plan envisages growth in foreign markets, such as Middle East. We are proud of our partnership with Al Shamsi, one of the main players in the market that boasts a long history like Colombini Group, and is committed to provide the industry with quality products, regular research & development of materials and accurate design, in order to satisfy the different tastes of our valued customers.
Finally, we would like to know what your relationship is with the designers and architects, both in the phase of designing your products and thereafter, when you enter the clients’ homes.
Over the years, Febal Casa has collaborated with various designers and famous architects such as Matteo Thun and Antonio Rodriguez, Alfredo Zengiaro, Dario Poles and Studio Ferriani Firenze.
Today Febal Casa carries on a Total Living concept to satisfy any style needs. The collection responds to the growing demand for eclectic and refined furnishings, a premium yet accessible design, featuring clean lines and sober elegance, refined workmanship, innovative materials, finishes and technical details.
This project, led by the artistic direction of Paolo Colombo (partner and founder of Studio A++), is conceived for the whole house with the CUCINA. GIORNO. NOTTE. SOFAS. MOMENTI. collections, guaranteeing customers a complete and versatile proposal.
Inside Febal Casa stores, a high quality consultancy service is available in an exclusive space – the Experience Area – where customers can preview samples and choose from the most diverse furnishing proposals. Febal Casa furniture consultants design according to the customers’ needs and guide them in the whole buying process.