12 October 2020, UAE – Since the signing of the United Arab Emirates-Israel normalization agreement on August 13, many companies have taken the opportunity to initiate trading opportunities between the two countries. Capitalizing on this new era of trade relations, Wissmann Holdings, Israel’s largest furniture group have confirmed their participation at INDEX Dubai, the Middle East’s largest interiors trade fair.
Wissmann Furniture was established in 1932 and produce wood furniture, supplying international markets through their recently opened logistics centre in Israel’s Western Galilee, one of the largest facilities of its kind in the Middle East.
Arie Wissmann, Wissmann’s Group Chairman explained “Our company mission is to enter new markets to grow our business. INDEX has a great reputation for success so was an obvious choice for our first entry into the UAE market. We’ll be exhibiting a range of dining table sets with additional 2-6 seat extensions, and a big range of comfortable well-designed chairs in an independent pavilion. We are proud to lead the way for Israeli furniture companies to exhibit at INDEX.”
INDEX is one of the UAE’s longest running exhibitions and has successfully been providing a platform for international furniture brands to meeting interior to enter the region since 1990.
Commenting on the announcement, Katie McBride, Commercial Director for the INDEX portfolio at dmg events explains: “We’re very excited to welcome Wissmann Group, our first ever exhibitor from Israel, to INDEX 2021 and we hope this is the first of many. We’re honoured that Arie and Nachum Wissmann have chosen INDEX as the platform to bring Wissmann Group to the UAE market and we can’t wait to see their beautiful brands and designs in person next May.”